You may think you know the ins and outs of good web design. But when it comes to SEO web design, think again. SEO really has its own set of standards when it comes to design. Common design techniques used around the web could actually end up hurting SEO for a site rather than improving upon it. Consulting with a professional web design company can help to boost you above the competition and have a constant flow of visitors to your site. In reality, web designers can help create a site that is “less imperfect” than your competition. There are five important reasons to consult with a professional web design company:
1. It will bring more traffic to your site.
You could have a website you think may be drawing in customers. However, your design may not be faring as well in the rankings on Google. Consulting with a professional web design company can assist in making sure that every aspect of your site whether its graphics, coding, linking between pages, layout, structure, written material or photography is being seen by search engines.
2. You will learn common SEO mistakes made by designers and how to avoid them.
From keywords to image and flash content, many websites have fatal mistakes they are unaware of that are halting users from getting to their site. For example, many bloggers write very long post titles. Exceeding the 65 character limit runs the risk of your message getting cutoff.
3. It will set you apart from your competitors.
By consulting a professional web design company, you’re putting yourself a step ahead of the competition. Good web design allows your website to be unique. It is this uniqueness that drives traffic to your site. It separates your content from others. Google seeks relevant content that isn’t contained anywhere else on the web. If you have content on your website that is similar to every other web page out here, you run a big risk of getting lost in the rankings and merely ignored by the search engine.
4. Good web design means a user friendly website.
If your page takes too long to load, simply because there is too much code or too much content, you may be driving away traffic without even realizing it. With today’s Internet users having a need for instant gratification, having a user friendly website is imperative. If your site is difficult to navigate, you’re just giving your competition a leg up in the rankings.
5. It will save you time and money.
Hiring a professional web design company will help save you time and money in the long run by avoiding simple mistakes. SEO and web design go hand in hand. By putting professionals in charge of making sure your web design meshes with SEO, you will not only be saving yourself time and money, but attracting plenty of visitors in the meantime and increasing your page ranking.